Its complicated…

  • Locate an example of a complex image.
  • discuss the signifiers/denotations (what is represented)
  • And the signifieds/connotations (what the image might mean)
  • Is it possible to read this image in more than one way?


Involves our ability to interpret visual codes within media texts and is an extremely useful analytical tool underlying all types of communication and is what my course (Media and Communications) is all about. It brings attention to ways in which society understands, accepts, disagrees and/or comprehends signs. As you probably didn’t realise but signs are anything and are everywhere thus continuously involved in our way of living. Contributing a major role within: communications, art, education and even is the science of branding, marketing and advertising. Definitely relevant to most of us! Whether we choose to acknowledge it or were simply always unconscious of it. I know everyone in their lifetime would have examined various texts, images, and films methodically and in detail, typically in order to explain it in deeper interpretations for work or school purposes.

Screen Shot 2017-03-24 at 3.54.37 pm

Additionally this discovery of competence of semiotics can lead to deeper understandings of how people read and perceive “normal “everyday images. Although we must accept, that what you visualise may be dissimilar to the sign I envisage. As denotations may evoke connotations and arouse emotions, feelings or cultural stories that are personal and different to each individual.



Lets utilise this complex image as an example. Hence inspired by the fact that university is already frying my brain as I sit here struggling week by week to come up with something intriguing in my blog posts…


Image credit: CSA Images/Archive

What do you interpret here? As I read this image, the denotations are the anatomy of a brain that includes the cerebrum, cerebellum and brain stem demonstrating the signifier. The signified (connotations) I distinguish is clever thinking. Also perceiving intelligent people such as Albert Einstein, doctors, scientists, mathematicians and even last night’s headache is visualised.

However referring to the source ( dissimilarly comprehends the sign as an explosion and reflects connotations of the “technological complexity associated with developing nuclear weapons” (Allen, 2017.)

This could be due to the fact, that besides what is shown in movies or news, I’m not exposed to a great deal of nuclear weapons in my everyday life whereas Allen lives in USA where guns are legal.

It is guaranteed that this image can be comprehended in disparate ways. Hence also revealing why semiotic analysis is so advantageous in everyday life, as by making the link between the concept (signified) and the sound/visual (signifier) of the sign; a writer, marketer, artist, advertiser, brand managers, teacher etc. can gain a better understanding of the cultural and social connotations that are associated with the sign and the responder, allowing for consistency and clarity of messages with one another.

So please let me know your concepts after reading this blog!!


YouTube. (2007). Semiotics: the study of signs. [online] Available at: [Accessed 23 Mar. 2017].

Seymour, F. (n.d.). Why semiotics. [online] Sign Salad. Available at: [Accessed 23 Mar. 2017].

Allen, G. (2017). Thank Goodness Nukes Are So Expensive and Complicated. [online] WIRED. Available at: [Accessed 23 Mar. 2017].

Chandler, D. (2014). Semiotics for Beginners: Introduction. [online] Available at: [Accessed 23 Mar. 2017]. (2007). Semiotics. [online] Available at: [Accessed 23 Mar. 2017].

Cooler Insights. (2012). The Role of Semiotics in Marketing. [online] Available at: [Accessed 23 Mar. 2017].


Miki Unwrapped


Welcome to “Mikimedia”

My Name is Mikayla Cox, I am currently enrolled at Wollongong University and in my first year, studying Communications and Media Studies-Majoring in Marketing Communications and Advertising.

I am very very exhilarated to meet you guys and begin our next chapters and so let me proffer you this ….


I present you with a peace offering, welcoming you to my blog. In accordance I aim to not only please, but to shock and surprise you in ways that you wouldn’t expect or imagine. I want to challenge you and in return, you to challenge me when reading my personal ideas, views and concepts that we cover and criticise during the course of our BCM 110 subject. I also encourage all, when reading my posts to think outside the box! I am here to utilise my gifts as this branch of study is an ardour of mine and I intend to further enhance my skills and knowledge in this area gaining as much insight and information as possible during my degree. With great confidence that this experience will lead me in the exact direction to secure me the ideal job in the near future (which is still uncertain)

As defined, Communication media refers to the means of delivering and receiving data or information, and this is what I hope to do. With prodigious aspirations “to be most valued by those who most value brands”- Ogilvy Group once recited. Thus inspires and exemplifies why I am here. However I wish to develop my language further and improve my way of conveying convictions to readers especially on social media sites like this one. (So please forgive me, I am a rookie).

Just a little more about me before I “wrap” this up:

  • I love a challenge, and am very determined when I set my mind to something.
  • I love keeping active and fit. I cannot sit still for long!
  • I play and have previously performed in a number of different sporting activities such as soccer, oz-tag, softball, surfing, winter skiing, baseball, volleyball, gym, running, walking etc etc.
  • I love people and working with others, I am very curious and love a good conversation. So please befriend me!
  • I watch too much television and I thoroughly enjoy my movies, ranging from reality tv, drama, romance, soapies etc etc. But I cannot do scary genres!!!!
  • My favourite food would be anything sushi or thai.
  • I love, love, love the beach.
  • I thoroughly enjoy capturing photos of moments and creating videos, ever since I was a young girl.
  • I am also deeply in love with the snow- I have even been overseas to Japan and America skiing.
  • I have a kitty called Blaize.
  • I live for music varying from anything on the charts to RNB and even classic hits.
  • I desperately want to catch a glimpse of the Northern Lights.
  • I’m a coffee and tea addict… (which will probably get worse whilst at uni)

Anyways enough about me, thanks for your “presents” , listen out for more soon.

Miki x