Who runs the news?

Who ‘owns’ and/or ‘controls’ the media you use to access your ‘news’? Why does this matter?

What trust do you have in your news sources? or Does Beyoncé Matter?

who runs the world

Image credit: (Mtv, 2017)

Who runs the world? Beyoncé? Or are those in control of the media within Australia, delivering our news day-by-day, the ones who possess greatest power and influence over our population. It has always been a great concern, also acknowledged in the BCM 110 lecture about media being utilized as propaganda (Turnbull 2017). Which has resulted in restricting the individual’s range of thought thus restricting their freedom like Hitler who had accomplished this within his German populace during 1934 to 1945. The ability to control his people’s behaviour, by influencing certain ideas hence, is still perceived today, with this strategy adopted by concentrated media ownership’s within our society, of which the majority is unconscious to. It is therefore necessary that we bring it to everyone’s attention. Or maybe we’re all simply too gullible, believing anything composed online making us an easy target to market and to create and control ideologies.

Likewise to myself, many Australians are moving onto social media platforms such as “the world’s favourite search engine” Google, owned by Alphabet Inc. Which uses 450 000 servers allowing us to receive our latest news daily. Who else notices that the first majority of webpages searched contain the exact materials, statistics and data? Similarly formatted and worded. It’s imperative to browse several websites for details, desperate of reassurance. Although we search these various sites doesn’t necessarily mean it’s a different source! And are these websites on the first results page more reliable than references on the 30th or 50th page?

However, after watching the short clip about this American multinational technology company in the lecture has only prompted shivers down my spine due to another issue (Turnbull 2017). With Google’s advancements to continually approach their audiences, now working at greater measures, much further than its initial objectives. Even invading our privacy to achieve the ultimate goal of generating more revenue.

So do we trust Google to deliver our news each day? As Google’s priorities now are to acquire knowledge about everything in regards to online users so that they can target advertisements at us. Then how reputable are they as a source of obtaining important and realistic details of the occurrences in this world. Lets not forget to mention Google has been culpable for “running fake news sources” while banning real stories (Heyes, 2017)

Are these big media platforms worth our data usage? Now I’m not so sure… However Beyoncé is definitely an exception. At least the only goose bumps she stimulates for an audience is due to her pitch perfect voice, as she is ULTIMATE GOALS! Whereas her music is real and not fake, portraying real life matters authentic to the individual.


Heyes, J. (2017). Why is Google News still running fake news sources like CNN and WaPo while banning REAL news from the new media? – NaturalNews.com. [online] Naturalnews.com. Available at: http://naturalnews.com/2017-01-20-why-is-google-news-still-running-fake-news-sources-like-cnn-while-banning-real-news-from-the-indie-media.html [Accessed 23 Mar. 2017].

Turnbull, S. (2017). ’Media Industries and Ownership’ PowerPoint slides. BCM110. University of Wollongong. Viewed 22nd March 2017

Metz, Cade. “A New Company Called Alphabet Now Owns Google”. WIRED. N.p., 2017. Web. 23 Mar. 2017.

Mtv, (2017). Beyoncé- Run the World (Girls). [image] Available at: http://www.mtv.co.uk/sites/default/files/styles/image-w-900-scale/public/mtv_uk/galleries/large/2017/01/19/who_run_the_world.gif?itok=LwOQoPcY [Accessed 28 Mar. 2017].

Its complicated…

  • Locate an example of a complex image.
  • discuss the signifiers/denotations (what is represented)
  • And the signifieds/connotations (what the image might mean)
  • Is it possible to read this image in more than one way?

Semiotics- https://www.youtube.com/watch?v=rEgxTKUP_WI.

Involves our ability to interpret visual codes within media texts and is an extremely useful analytical tool underlying all types of communication and is what my course (Media and Communications) is all about. It brings attention to ways in which society understands, accepts, disagrees and/or comprehends signs. As you probably didn’t realise but signs are anything and are everywhere thus continuously involved in our way of living. Contributing a major role within: communications, art, education and even is the science of branding, marketing and advertising. Definitely relevant to most of us! Whether we choose to acknowledge it or were simply always unconscious of it. I know everyone in their lifetime would have examined various texts, images, and films methodically and in detail, typically in order to explain it in deeper interpretations for work or school purposes.

Screen Shot 2017-03-24 at 3.54.37 pm

Additionally this discovery of competence of semiotics can lead to deeper understandings of how people read and perceive “normal “everyday images. Although we must accept, that what you visualise may be dissimilar to the sign I envisage. As denotations may evoke connotations and arouse emotions, feelings or cultural stories that are personal and different to each individual.



Lets utilise this complex image as an example. Hence inspired by the fact that university is already frying my brain as I sit here struggling week by week to come up with something intriguing in my blog posts…


Image credit: CSA Images/Archive

What do you interpret here? As I read this image, the denotations are the anatomy of a brain that includes the cerebrum, cerebellum and brain stem demonstrating the signifier. The signified (connotations) I distinguish is clever thinking. Also perceiving intelligent people such as Albert Einstein, doctors, scientists, mathematicians and even last night’s headache is visualised.

However referring to the source (https://www.wired.com/2017/03/thank-goodness-nukes-expensive-complicated/that) dissimilarly comprehends the sign as an explosion and reflects connotations of the “technological complexity associated with developing nuclear weapons” (Allen, 2017.)

This could be due to the fact, that besides what is shown in movies or news, I’m not exposed to a great deal of nuclear weapons in my everyday life whereas Allen lives in USA where guns are legal.

It is guaranteed that this image can be comprehended in disparate ways. Hence also revealing why semiotic analysis is so advantageous in everyday life, as by making the link between the concept (signified) and the sound/visual (signifier) of the sign; a writer, marketer, artist, advertiser, brand managers, teacher etc. can gain a better understanding of the cultural and social connotations that are associated with the sign and the responder, allowing for consistency and clarity of messages with one another.

So please let me know your concepts after reading this blog!!


YouTube. (2007). Semiotics: the study of signs. [online] Available at: https://www.youtube.com/watch?v=rEgxTKUP_WI. [Accessed 23 Mar. 2017].

Seymour, F. (n.d.). Why semiotics. [online] Sign Salad. Available at: http://www.signsalad.com/semiotics-explained/why-semiotics/ [Accessed 23 Mar. 2017].

Allen, G. (2017). Thank Goodness Nukes Are So Expensive and Complicated. [online] WIRED. Available at: https://www.wired.com/2017/03/thank-goodness-nukes-expensive-complicated/ [Accessed 23 Mar. 2017].

Chandler, D. (2014). Semiotics for Beginners: Introduction. [online] Visual-memory.co.uk. Available at: http://visual-memory.co.uk/daniel/Documents/S4B/sem01.html [Accessed 23 Mar. 2017].

History.ac.uk. (2007). Semiotics. [online] Available at: https://www.history.ac.uk/1807commemorated/media/methods/semiotics.html [Accessed 23 Mar. 2017].

Cooler Insights. (2012). The Role of Semiotics in Marketing. [online] Available at: http://coolerinsights.com/2012/05/the-role-of-semiotics-in-marketing/ [Accessed 23 Mar. 2017].


What are the current issues involving people and their use of the media?

How does the history of media audience research help us make sense of this?

Facebook, Youtube, Snapchat, Twitter, Tumblr, Myspace, Instagram, Bebo and so the list goes on.

Isn’t that an issue within itself? Did you know more than 400 million Snaps are sent every day and 8,796 photos are shared on Snapchat every second? Which is also unsettling, and demonstrates the power that these online mediums can portray. This use of media research statistics can provide records to measure the relationship between media and users.

Evidently a vast number of issues within this age of rising technology are due to the unaccountable social media platforms repeatedly dominating our everyday life. As easy as clicking a button gains the attention required from audiences. Posting for followers, likes, views and I mean why not? You could say it’s the way of “feeling better connected” with one another, which is pretty pathetic.

Unfortunately, for some it’s the effortless way to ruin ones reputation. With major concerns to the extent of which people are becoming fixated with media tools, abusing the privilege to voice their opinions especially online. Or are lacking the brain capacity to think about what they’re posting as lamentably there’s a minority that cannot help themselves. Utilizing what they believe is “anonymity” to provoke or torment others to the point of an innocent beings attempting or succeeding in suicide. Statistics show that one in five Australian children aged eight to fifteen have experienced cyber bullying and Paul Fletcher is calling for tougher anti bullying laws quoting “The internet – and social media in particular – can make bullying behaviours more dangerous to victims”.

This vicious cycle that many helpless victims undergo as they are encouraged by these social media platforms to become more public about their private life, becoming more vulnerable. Nevertheless, it’s only likely to backfire and explains the causality of violation to privacy and inevitably increases the risk of produsers becoming targeted and cyber bullied by online trolls.

An example of the inevitable mistake of attempting to create a reaction out of friends online, yet becoming outstandingly recognised for all the wrong reasons is:

Benn Rattray, formerly a contractor at the Gold Coast theme park lost his job due to his careless Facebook posts on Tuesday October the 25th 2016. Just hours after Kate Goodchild, Luke Dorsett, Roozi Araghi and Cindy Low died on the Thunder River Rapids ride at Dreamworld.


with more details and sourced from http://www.news.com.au/national/queensland/theme-park-worker-defends-jokes-about-dreamworld-thunder-river-rapids-deaths/news-story/501f40c1f3f935d2f791e81f8d512ba3

Informing us of the serious consequences that the use of media can easily manipulate us to do. So I suppose we blame these compulsive social media sites that are becoming more and more readily available to us.

Excuse me now while I go tweet, snap, and Facebook message some more.

Mik x


Team, Mamamia. “1 In 5 Australian Kids Have Experienced This. And The Consequences Can Be Devastating.”. Mamamia. N.p., 2014. Web. 12 Mar. 2017.

Smith, C. (2017). 121 Amazing Snapchat Statistics. [online] DMR. Available at: http://expandedramblings.com/index.php/snapchat-statistics/ [Accessed 12 Mar. 2017].

Frazier, K. (2017). Negative Impact of Social Networking Sites. [online] LoveToKnow. Available at: http://socialnetworking.lovetoknow.com/Negative_Impact_of_Social_Networking_Sites [Accessed 12 Mar. 2017].

Miki Unwrapped

Welcome to “Mikimedia”

My Name is Mikayla Cox, I am currently enrolled at Wollongong University and in my first year, studying Communications and Media Studies-Majoring in Marketing Communications and Advertising.

I am very very exhilarated to meet you guys and begin our next chapters and so let me proffer you this ….


I present you with a peace offering, welcoming you to my blog. In accordance I aim to not only please, but to shock and surprise you in ways that you wouldn’t expect or imagine. I want to challenge you and in return, you to challenge me when reading my personal ideas, views and concepts that we cover and criticise during the course of our BCM 110 subject. I also encourage all, when reading my posts to think outside the box! I am here to utilise my gifts as this branch of study is an ardour of mine and I intend to further enhance my skills and knowledge in this area gaining as much insight and information as possible during my degree. With great confidence that this experience will lead me in the exact direction to secure me the ideal job in the near future (which is still uncertain)

As defined, Communication media refers to the means of delivering and receiving data or information, and this is what I hope to do. With prodigious aspirations “to be most valued by those who most value brands”- Ogilvy Group once recited. Thus inspires and exemplifies why I am here. However I wish to develop my language further and improve my way of conveying convictions to readers especially on social media sites like this one. (So please forgive me, I am a rookie).

Just a little more about me before I “wrap” this up:

  • I love a challenge, and am very determined when I set my mind to something.
  • I love keeping active and fit. I cannot sit still for long!
  • I play and have previously performed in a number of different sporting activities such as soccer, oz-tag, softball, surfing, winter skiing, baseball, volleyball, gym, running, walking etc etc.
  • I love people and working with others, I am very curious and love a good conversation. So please befriend me!
  • I watch too much television and I thoroughly enjoy my movies, ranging from reality tv, drama, romance, soapies etc etc. But I cannot do scary genres!!!!
  • My favourite food would be anything sushi or thai.
  • I love, love, love the beach.
  • I thoroughly enjoy capturing photos of moments and creating videos, ever since I was a young girl.
  • I am also deeply in love with the snow- I have even been overseas to Japan and America skiing.
  • I have a kitty called Blaize.
  • I live for music varying from anything on the charts to RNB and even classic hits.
  • I desperately want to catch a glimpse of the Northern Lights.
  • I’m a coffee and tea addict… (which will probably get worse whilst at uni)

Anyways enough about me, thanks for your “presents” , listen out for more soon.

Miki x