Australia could learn a few things from East Asian and Indian filmmakers. With globalisation materialising, you may or may not have heard about the emergence of: ‘Hollywood’, ‘Bollywood’, Korean Cinema and ‘Nollywood’ as boundaries between cultures have blurred. Thus global films are becoming more prominent and popular amongst each other’s society. This is attributable of each countries uniqueness and self-reliance, especially for the youthful, up and coming Nigerian film industries. Now standing as a huge contender, ‘Nollywood’ has become “the second largest film industry in the world after India”(Bright, 2015), in spite of the minimal recognition it receives on the global stage. The expansion of global film is exhilarating as “Film-making can now happen anywhere anytime, it can cross boundaries…we want to find out what’s possible”(Yu, 2017), Mr. Trewhella once said. As according to actor Rachel Griffiths “Australian film needs to embrace multicultural stories and look more towards Asia” (Yu, 2017). and this article is highly recommended, explaining why.
This upside of globalisation and improved interconnection between nations, allows us to acquire knowledge from other countries, hence discovering new ways of approaching problems and life. As there is a major complication that all film industries except for South Korea are battling with thus having an undesirable affect on cinematic success particularly in Australia and Nigeria. It has become an unavoidable issue and is renowned in the film industry as ‘piracy’, which is the unauthorized use or reproduction of another’s work. As actor John Jarratt will call it “Piracy Cancer” (Judd, 2014) with Australia falling victim, rating as one of the worst offending countries for online piracy, with 1.24 billion visits to illegal pirate sites last year (Wigney, 2016). No wonder my local “Hoyts Cinemas” are reducing the prices of movie tickets to 10 dollars, this all makes sense now!
However this isn’t just “going to kill the Australian film industry” as Jarrat claims, but productions in “Nollywood” and “Hollywood” has also unfortunately suffered such as the “Menacing effects of pirates within the Nigerian film industry, which loses an estimated US$2 billion to piracy every year” (Tade, 2016).
Like Nigeria, if the Australian Government does not administrate or strengthen copyright legislations and better punishment for piracy delinquents, we will be unable to resolve this piracy problem or contend with South Korean Filmmakers who are now becoming as the CNN reported the “Hollywood of the East” (Dana, 2011). Consequently accrediting to their huge triumph is that “South Korea has the world’s toughest anti-piracy laws”(The Economist, 2011). We aspire their success, embracing their Korean Wave (Hallyu), which refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies that is gaining major global attention (Martin Roll, 2017).
Ultimately Nigeria and especially Australia need to plagiarise and adopt the same anti-piracy strategies as Korea so that they can also become just as globally appealing, creating their own “wave”. By regulating distribution channels and reducing piracy through enhanced enforcement, global film industries will attain the film appreciation and revenues they truly deserve. Which will result in the production of the most breathtaking films, so irresistible that we will want to own them, “legally”. This is the easy solution as John Jarret declares “There’s a cure to piracy cancer and it’s called buy your entertainment! It’s as simple as that” (Pfeiffer, 2015),
Bright, J. (2015). Meet Africa’s Nollywood, the world’s second largest movie industry. [online] Fortune.com. Available at: http://fortune.com/2015/06/24/nollywood-movie-industry/ [Accessed 19 Aug. 2017].
Dana, H. (2011). Korea becomes the “Hollywood of the East”. [online] Korea.net. Available at: http://www.korea.net/NewsFocus/People/view?articleId=84655 [Accessed 20 Aug. 2017].
Ford, E. and Forbes, T. (2016). Movie piracy: Young Australians illegally downloading films almost doubles, convention hears. [online] ABC News. Available at: http://www.abc.net.au/news/2016-10-10/movie-piracy-12-17yos-illegally-download-films-doubles-australia/7918808 [Accessed 19 Aug. 2017].
Judd, B. (2014). ‘Piracy cancer’ will kill Australian film, TV industry: John Jarratt. [online] ABC News. Available at: http://www.abc.net.au/news/2014-10-15/piracy-cancer-will-kill-australian-film-tv-industry-john-jarratt/5815864 [Accessed 20 Aug. 2017].
Martin Roll. (2017). Korean Wave (Hallyu) – Rise of Korea’s Cultural Economy & Pop Culture. [online] Available at: https://martinroll.com/resources/articles/asia/korean-wave-hallyu-the-rise-of-koreas-cultural-economy-pop-culture/ [Accessed 19 Aug. 2017].
Pfeiffer, O. (2015). Wolf Creek’s John Jarratt fires up over film piracy. [online] SBS Movies. Available at: http://www.sbs.com.au/movies/article/2014/10/20/wolf-creeks-john-jarratt-fires-over-film-piracy [Accessed 20 Aug. 2017].
Rinaldi, E. (2013). Jarratt at the Sydney premiere of Man of Steel,. [image] Available at: https://www.flickr.com/photos/58820009@N05/9126002930/ [Accessed 20 Aug. 2017].
Russell, M. (2007). Korea launches new anti-piracy campaign. [online] The Hollywood Reporter. Available at: http://www.hollywoodreporter.com/news/korea-launches-new-anti-piracy-155641 [Accessed 20 Aug. 2017].
Sherwood, S. and Woodrow, R. (n.d.). Riding the Korean Wave. [image] Available at: https://www.perdeby.co.za/sections/features/5401-korean-culture-gone-global [Accessed 19 Aug. 2017].
Tade, O. (2016). The who and how of pirates threatening the Nollywood film industry. [online] The Conversation. Available at: https://theconversation.com/the-who-and-how-of-pirates-threatening-the-nollywood-film-industry-56952 [Accessed 19 Aug. 2017].
Tonini, L. (2013). Hollywood,Bollywood,Nollywood. [image] Available at: http://www.vogue.it/en/people-are-talking-about/vogue-arts/2013/01/hollywood-bollywood-nollywood [Accessed 20 Aug. 2017].
The Economist. (2011). Spotting the pirates. [online] Available at: http://www.economist.com/node/21526299 [Accessed 20 Aug. 2017].
Wigney, J. (2016). Village Roadshow boss warns piracy could kill the movie industry: ‘If we don’t solve this — it’s over’. [online] NewsComAu. Available at: http://www.news.com.au/entertainment/movies/village-roadshow-boss-warns-piracy-could-kill-the-movie-industry-if-we-dont-solve-this–its-over/news-story/cf63345de9b6b509ad0358270468a039 [Accessed 20 Aug. 2017].
Yu, K. (2017). Australian film industry looks to Asia. [online] News. Available at: http://www.sbs.com.au/news/article/2017/06/22/australian-film-industry-looks-asia [Accessed 19 Aug. 2017].