Pirates Making Their Own Global “Wave”


Australia could learn a few things from East Asian and Indian filmmakers. With globalisation materialising, you may or may not have heard about the emergence of: ‘Hollywood’, ‘Bollywood’, Korean Cinema and ‘Nollywood’ as boundaries between cultureshollywood-bollywood-nollywood_0x440 have blurred. Thus global films are becoming more prominent and popular amongst each other’s society. This is attributable of each countries uniqueness and self-reliance, especially for the youthful, up and coming Nigerian film industries. Now standing as a huge contender, ‘Nollywood’ has become “the second largest film industry in the world after India”(Bright, 2015), in spite of the minimal recognition it receives on the global stage. The expansion of global film is exhilarating as “Film-making can now happen anywhere anytime, it can cross boundaries…we want to find out what’s possible”(Yu, 2017), Mr. Trewhella once said. As according to actor Rachel Griffiths “Australian film needs to embrace multicultural stories and look more towards Asia” (Yu, 2017). and this article is highly recommended, explaining why.

This upside of globalisation and improved interconnection between nations, allows us to acquire knowledge from other countries, hence discovering new ways of approaching problems and life. As there is a major complication that all film industries except for South Korea are battling with thus having an undesirable affect on cinematic success particularly in Australia and Nigeria. It has become johnan unavoidable issue and is renowned in the film industry as ‘piracy’, which is the unauthorized use or reproduction of another’s work. As actor John Jarratt will call it “Piracy Cancer” (Judd, 2014) with Australia falling victim, rating as one of the worst offending countries for online piracy, with 1.24 billion visits to illegal pirate sites last year (Wigney, 2016). No wonder my local “Hoyts Cinemas” are reducing the prices of movie tickets to 10 dollars, this all makes sense now!

However this isn’t just “going to kill the Australian film industry” as Jarrat claims, but productions in “Nollywood” and “Hollywood” has also unfortunately suffered such as the “Menacing effects of pirates within the Nigerian film industry, which loses an estimated US$2 billion to piracy every year” (Tade, 2016). ofwfokewofkewofkeowfk

Like Nigeria, if the Australian Government does not administrate or strengthen copyright legislations and better punishment for piracy delinquents, we will be unable to resolve this piracy problem or contend with South Korean Filmmakers who are now becoming as the CNN reported the “Hollywood of the East” (Dana, 2011). Consequently accrediting to their huge triumph is that “South Korea has the world’s toughest anti-piracy laws”(The Economist, 2011). We aspire their success, embracing their Korean Wave (Hallyu), which refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies that is gaining major global attention (Martin Roll, 2017). Korean Wave-011


Ultimately Nigeria and especially Australia need to plagiarise and adopt the same anti-piracy strategies as Korea so that they can also become just as globally appealing, creating their own “wave”. By regulating distribution channels and reducing piracy through enhanced enforcement, global film industries will attain the film appreciation and revenues they truly deserve. Which will result in the production of the most breathtaking films, so irresistible that we will want to own them, “legally”. This is the easy solution as John Jarret declares “There’s a cure to piracy cancer and it’s called buy your entertainment! It’s as simple as that” (Pfeiffer, 2015),


Bright, J. (2015). Meet Africa’s Nollywood, the world’s second largest movie industry. [online] Fortune.com. Available at: http://fortune.com/2015/06/24/nollywood-movie-industry/ [Accessed 19 Aug. 2017].

Dana, H. (2011). Korea becomes the “Hollywood of the East”. [online] Korea.net. Available at: http://www.korea.net/NewsFocus/People/view?articleId=84655 [Accessed 20 Aug. 2017].

Ford, E. and Forbes, T. (2016). Movie piracy: Young Australians illegally downloading films almost doubles, convention hears. [online] ABC News. Available at: http://www.abc.net.au/news/2016-10-10/movie-piracy-12-17yos-illegally-download-films-doubles-australia/7918808 [Accessed 19 Aug. 2017].

Judd, B. (2014). ‘Piracy cancer’ will kill Australian film, TV industry: John Jarratt. [online] ABC News. Available at: http://www.abc.net.au/news/2014-10-15/piracy-cancer-will-kill-australian-film-tv-industry-john-jarratt/5815864 [Accessed 20 Aug. 2017].

Martin Roll. (2017). Korean Wave (Hallyu) – Rise of Korea’s Cultural Economy & Pop Culture. [online] Available at: https://martinroll.com/resources/articles/asia/korean-wave-hallyu-the-rise-of-koreas-cultural-economy-pop-culture/ [Accessed 19 Aug. 2017].

Pfeiffer, O. (2015). Wolf Creek’s John Jarratt fires up over film piracy. [online] SBS Movies. Available at: http://www.sbs.com.au/movies/article/2014/10/20/wolf-creeks-john-jarratt-fires-over-film-piracy [Accessed 20 Aug. 2017].

Rinaldi, E. (2013). Jarratt at the Sydney premiere of Man of Steel,. [image] Available at: https://www.flickr.com/photos/58820009@N05/9126002930/ [Accessed 20 Aug. 2017].

Russell, M. (2007). Korea launches new anti-piracy campaign. [online] The Hollywood Reporter. Available at: http://www.hollywoodreporter.com/news/korea-launches-new-anti-piracy-155641 [Accessed 20 Aug. 2017].

Sherwood, S. and Woodrow, R. (n.d.). Riding the Korean Wave. [image] Available at: https://www.perdeby.co.za/sections/features/5401-korean-culture-gone-global [Accessed 19 Aug. 2017].

Tade, O. (2016). The who and how of pirates threatening the Nollywood film industry. [online] The Conversation. Available at: https://theconversation.com/the-who-and-how-of-pirates-threatening-the-nollywood-film-industry-56952 [Accessed 19 Aug. 2017].

Tonini, L. (2013). Hollywood,Bollywood,Nollywood. [image] Available at: http://www.vogue.it/en/people-are-talking-about/vogue-arts/2013/01/hollywood-bollywood-nollywood [Accessed 20 Aug. 2017].

The Economist. (2011). Spotting the pirates. [online] Available at: http://www.economist.com/node/21526299 [Accessed 20 Aug. 2017].

Wigney, J. (2016). Village Roadshow boss warns piracy could kill the movie industry: ‘If we don’t solve this — it’s over’. [online] NewsComAu. Available at: http://www.news.com.au/entertainment/movies/village-roadshow-boss-warns-piracy-could-kill-the-movie-industry-if-we-dont-solve-this–its-over/news-story/cf63345de9b6b509ad0358270468a039 [Accessed 20 Aug. 2017].

Yu, K. (2017). Australian film industry looks to Asia. [online] News. Available at: http://www.sbs.com.au/news/article/2017/06/22/australian-film-industry-looks-asia [Accessed 19 Aug. 2017].



International Students “Still Call Australia Home”


“Tolerance, inter-cultural dialogue and respect for diversity are more essential than ever in a world where people are becoming more and more closely interconnected.” —Kofi Annan, Former Secretary-General of the United Nations once quoted.

It is acquiesce of these actions, which adds richness to a society and leads to a successful multicultural community. It is the hopeful future that Australia intends to adopt. As recently as the 23rd of March, Malcolm Turnbull redefined what it means to be part of a ‘Multicultural Australia” releasing the latest statement that determines “British and Irish settlers as being part of the makeup… not just ethnic minorities and indigenous people”. (Turnbull, 2017)

Yet it is actions that speak louder than words. Multiculturalism is a reality that requires; cultural competence, relativism and the eradication of ethnocentrism of many Australians. Unfortunately the tolerance of diversity within Australia is associated with great discourse, especially with misconceptions of international students divesting Australian students of the chance of a high-level of education.

However, we live in this ethnic heterogeneity everyday, and mustn’t disregard the plethora of mixed; backpackers, domestic tourists, asylum seekers, refugees, international tourists and students that now characterize our society. The statistics reveal that there were 480,092 international students in Australia in March 2017 – with 30 per cent of them from China, 11 per cent from India, and 4 per cent each from Malaysia, Vietnam and Nepal (The voice Of Australia’s Universities, 2017). With the main reason due to our successful and strong academic credentials as shown in the picture below…

 study in australia

Shouldn’t Australia accept this as a positive accolade? That these international students are willing to leave the comfort of their own home, family and friends to visit an unfamiliar country because of our friendly natives, high standard and rates of education and employment, and great cultural lifestyle.

Moreover, how can we not applaud them for the benefits they offer our society? These include:

  • Creates high salary employment for well-qualified people in Australia. Which are vital roles for academic staff in our universities; maintaining jobs that we want to foster and grow.
  • Friends and relatives are likely to visit students travelling back and forth to Australia several times e.g. for graduation. Hence resulting in an increased income for the country due to a growth in spending (more than $6.4 billion per annum).
  • International students stimulate prolonged cooperation and global understanding between Australia and their country of origin. This prompts economic, social development and strengthens Australia’s regional status.

Nevertheless it is vital that we reinforce intercultural competency, which is developed through understanding and refers to how we perceive and react to cultural rules- not only those of others but also of our own.

go-back-to-where-you-came-from We must also abstain any prejudice exertions of ethnocentrism unlike the 2011 SBS social experiment “Go Back To Where You Came From” participant Raquel Moore did, here in Video 1. Eventually altering her racial preconceptions, finally accepting “black” African people towards the end of her journey. She reflects cultural relativism as we then contrastingly view her in Video 2 embracing, whilst smiling and hugging the Masudi Family” living in the Kakusa Refugee Camp in Africa. This SBS Television documentary, directed by Ivan O’ Mahoney is highly suggested as is the perfect exemplification of overcoming “cultural shock”and establishing culture adaptation.

Otherwise if we perpetuate this ethnocentric behavior, Australia will be viewed as discriminative, causing major dissension when it comes to intercultural communication and understanding.





Australian Government (2017). 10 FACTS ABOUT STUDYING IN AUSTRALIA. [image] Available at: https://www.studyinaustralia.gov.au/english/why-australia [Accessed 17 Aug. 2017].

Booktopia (n.d.). Go Back to Where You Came from DVD Cover. [image] Available at: https://www.booktopia.com.au/dvd-movies/go-back-to-where-you-came-from/prod9322225091917.html [Accessed 17 Aug. 2017].

Cameron, A. (2010). International students: in our best interests. [online] ABC News. Available at: http://www.abc.net.au/news/2010-11-10/international_students3a_in_our_best_interests/40900 [Accessed 17 Aug. 2017].

Chang, C. (2017). Changes redefine ‘multicultural Australia’. [online] NewsComAu. Available at: http://www.news.com.au/national/politics/three-changes-the-turnbull-government-has-made-to-australias-multicultural-statement/news-story/772da543dbda3650ccf9eba818747a61 [Accessed 17 Aug. 2017].

Dwyer, J. (2016). Communication For Business and the Professions: Strategies & Skills.Melbourne Vic, NSW, Pearson Australia.

SBSAustralia (2011). Go Back to Where You Came From-Raquel. Available at: https://www.youtube.com/watch?v=BmbZLpddACA [Accessed 17 Aug. 2017].

SBSAustralia (2016). Go Back To Where You Came From Season 1: African Tutorial 3 | SBS Learn. Available at: https://www.youtube.com/watch?v=jfYMWyBDvRo [Accessed 17 Aug. 2017].

T., S. (n.d.). The Importance and Benefits of Diversity. [online] Teenink.com. Available at: http://www.teenink.com/opinion/environment/article/465407/The-Importance-and-Benefits-of-Diversity/ [Accessed 17 Aug. 2017].

The voice of Australia’s Universities. (2017). AUSTRALIA’S INTERNATIONALL STUDENT NUMBERS CONTINUE TO GROW. [online] Available at: https://www.universitiesaustralia.edu.au/Media-and-Events/media-releases/Australia-s-international-student-numbers-continue-to-grow#.WZysjs4xFE5 [Accessed 17 Aug. 2017].

YourDictionary. (n.d.). Examples of Ethnocentrism. [online] Available at: http://examples.yourdictionary.com/examples-of-ethnocentrism.html [Accessed 17 Aug. 2017].

Globalisation or Globa’lost’ation???


John B. Larson once stated:

“Globalisation is not a monolithic force but an evolving set of consequences- some good, some bad and some unintended. It is the new reality” (Larson, 2017)

 Yes it is a complex phenomenon that is composed of multifaceted systems that are dynamic and continuously developing. As I try to make sense of what is referred to as the “modern world”… to me globalisation resembles Ernő Rubik’s 3-D combination puzzle invention the “Rubik’s Cube”. And I’ll tell you why. As Rubik quotes “The Cube is an imitation of life itself- or even an improvement on life” (Bellis M, 2014). Hopefully in this case an improvement. But unfortunately “Our whole life is solving puzzles” (Bellis M, 2014). There is a plethora of issues that continually are emerging throughout the world, and we act in desperation to finding the solution to our problems. For more information about globalisation I suggest watching this short clip, which easily explains a brief overview about it.

So yes we understand that Globalisation refers to an international community influenced by technological development and economic, political and military interests (O’Shaughnessy M & Stadler J, 2012). So back to the analogy of the Rubik’s Cube, unexpectedly it illustrates the features of globalisation in many perceptible ways.

Firstly, each side embarks a different colour which reflects the diversity of countries that make up our world, bounded together as one, conveying it’s proliferating interdependence, interactivity and interconnectedness. These are the characteristics of globalisation as it’s goal is to accomplish unification of nations into a “global village”.

global villageThis is the utopian perspective of globalisation and sounds pleasurable, consisting of many pros; for instance enabling us to enjoy fresh fruits such as cherries all year long (a favourite of mine), having free trade also driving global economic growth, spreading prosperity in poorer countries and an inrush of information and intermixing between countries.

However as Castell will argue “we are not living in a global village…”, Unfortunately as Rubik quotes inevitably “We turn the cube and it twists us” (Bellis M, 2014). One wrong giphy homer.gifmove can further unbind the whole puzzle (in this case our world) making it even more complicated and unsolved.

What is the real outcome of globalisation? As we touch on ‘Rubik’s Cubes’, some people just may or may not get it. And it appears that America understands it and is utilising it advantageously achieving cultural hegemony. As Todd Gitlin claims “If there is a global village, it speaks American” (Gitlin, 2001). This depicts the issue associated with globalisation as the coined term cultural imperialism, which is a form of transnational corporate cultural domination, is becoming more apparent. Purely observing how traditional cultures are obliterated and becoming more westernised we can recognise this. Hence this was realised when I travelled to Japan and expected when ordering sushi, to have a mammoth of fillings selections whilst for it to look somewhat like this…

teryaki.jpegsushi japannnnn.jpeg

Yet what was served to me, looked nothing like my weekly favourite, go to order “chicken teriyaki and avocado roll with brown rice” or the famous “California roll” which I recently only discovered is actually an American invention that is in-existent in Japan. Along with anything tempura!!

I guess Todd Gitlin has a point, I just hope globalisation isn’t like the process of solving a Rubik’s Cube as this means getting all the colours on the same side. This is simply improbable, resulting in a dystopian future and comprises a “mono-cultural” world where all cultural variation is ‘lost’.


Bellis, M. (2014). Erno Rubik Quotes. [online] ThoughtCo. Available at: https://www.thoughtco.com/erno-rubik-quotes-1991146 [Accessed 9 Aug. 2017].

explainity GmbH (2013). Globalization easily explained (explainity® explainer video). Available at: https://www.youtube.com/watch?v=JJ0nFD19eT8 [Accessed 10 Aug. 2017].

GIPHY (n.d.). homer simpson GIF. [image] Available at: https://giphy.com/gifs/season-12-the-simpsons-12×9-3orieRlHJOwAaBrbzy [Accessed 10 Aug. 2017].

Kojadinovich, M. (2017). Stock Photo – global politics, globalization 3d concept. [image] Available at: https://www.123rf.com/photo_12331290_global-politics-globalization-3d-concept.html [Accessed 10 Aug. 2017].

Larson, J. (2017). John B. Larson Quotes. [online] BrainyQuote. Available at: https://www.brainyquote.com/quotes/quotes/j/johnblars513608.html [Accessed 9 Aug. 2017].

Nakao/Bloomberg, Y. (2015). washoku. [image] Available at: http://www.gettyimages.com.au/event/sushi-chefs-compete-in-the-global-sushi-challange-2015-competition-575076899#sushi-chef-prepares-to-make-a-sushi-dish-during-the-global-sushi-picture-id486213354 [Accessed 10 Aug. 2017].

O’Shaughnessy M & Stadler J, 2012, ‘Globalisation’, Media and Society, Oxford University Press, Oxford, pp 458 – 471.

Rubiks. (2017). The History of the Rubik’s Cube. [online] Available at: https://www.rubiks.com/about/the-history-of-the-rubiks-cube/ [Accessed 10 Aug. 2017].

University of Minnesota Libraries. (n.d.). Understanding Media and Culture: An Introduction to Mass Communication. [online] Available at: http://open.lib.umn.edu/mediaandculture/chapter/13-7-cultural-imperialism/ [Accessed 10 Aug. 2017].


Who runs the news?


Who ‘owns’ and/or ‘controls’ the media you use to access your ‘news’? Why does this matter?

What trust do you have in your news sources? or Does Beyoncé Matter?

who runs the world

Image credit: (Mtv, 2017)

Who runs the world? Beyoncé? Or are those in control of the media within Australia, delivering our news day-by-day, the ones who possess greatest power and influence over our population. It has always been a great concern, also acknowledged in the BCM 110 lecture about media being utilized as propaganda (Turnbull 2017). Which has resulted in restricting the individual’s range of thought thus restricting their freedom like Hitler who had accomplished this within his German populace during 1934 to 1945. The ability to control his people’s behaviour, by influencing certain ideas hence, is still perceived today, with this strategy adopted by concentrated media ownership’s within our society, of which the majority is unconscious to. It is therefore necessary that we bring it to everyone’s attention. Or maybe we’re all simply too gullible, believing anything composed online making us an easy target to market and to create and control ideologies.

Likewise to myself, many Australians are moving onto social media platforms such as “the world’s favourite search engine” Google, owned by Alphabet Inc. Which uses 450 000 servers allowing us to receive our latest news daily. Who else notices that the first majority of webpages searched contain the exact materials, statistics and data? Similarly formatted and worded. It’s imperative to browse several websites for details, desperate of reassurance. Although we search these various sites doesn’t necessarily mean it’s a different source! And are these websites on the first results page more reliable than references on the 30th or 50th page?

However, after watching the short clip about this American multinational technology company in the lecture has only prompted shivers down my spine due to another issue (Turnbull 2017). With Google’s advancements to continually approach their audiences, now working at greater measures, much further than its initial objectives. Even invading our privacy to achieve the ultimate goal of generating more revenue.

So do we trust Google to deliver our news each day? As Google’s priorities now are to acquire knowledge about everything in regards to online users so that they can target advertisements at us. Then how reputable are they as a source of obtaining important and realistic details of the occurrences in this world. Lets not forget to mention Google has been culpable for “running fake news sources” while banning real stories (Heyes, 2017)

Are these big media platforms worth our data usage? Now I’m not so sure… However Beyoncé is definitely an exception. At least the only goose bumps she stimulates for an audience is due to her pitch perfect voice, as she is ULTIMATE GOALS! Whereas her music is real and not fake, portraying real life matters authentic to the individual.


Heyes, J. (2017). Why is Google News still running fake news sources like CNN and WaPo while banning REAL news from the new media? – NaturalNews.com. [online] Naturalnews.com. Available at: http://naturalnews.com/2017-01-20-why-is-google-news-still-running-fake-news-sources-like-cnn-while-banning-real-news-from-the-indie-media.html [Accessed 23 Mar. 2017].

Turnbull, S. (2017). ’Media Industries and Ownership’ PowerPoint slides. BCM110. University of Wollongong. Viewed 22nd March 2017

Metz, Cade. “A New Company Called Alphabet Now Owns Google”. WIRED. N.p., 2017. Web. 23 Mar. 2017.

Mtv, (2017). Beyoncé- Run the World (Girls). [image] Available at: http://www.mtv.co.uk/sites/default/files/styles/image-w-900-scale/public/mtv_uk/galleries/large/2017/01/19/who_run_the_world.gif?itok=LwOQoPcY [Accessed 28 Mar. 2017].

Its complicated…

  • Locate an example of a complex image.
  • discuss the signifiers/denotations (what is represented)
  • And the signifieds/connotations (what the image might mean)
  • Is it possible to read this image in more than one way?

Semiotics- https://www.youtube.com/watch?v=rEgxTKUP_WI.

Involves our ability to interpret visual codes within media texts and is an extremely useful analytical tool underlying all types of communication and is what my course (Media and Communications) is all about. It brings attention to ways in which society understands, accepts, disagrees and/or comprehends signs. As you probably didn’t realise but signs are anything and are everywhere thus continuously involved in our way of living. Contributing a major role within: communications, art, education and even is the science of branding, marketing and advertising. Definitely relevant to most of us! Whether we choose to acknowledge it or were simply always unconscious of it. I know everyone in their lifetime would have examined various texts, images, and films methodically and in detail, typically in order to explain it in deeper interpretations for work or school purposes.

Screen Shot 2017-03-24 at 3.54.37 pm

Additionally this discovery of competence of semiotics can lead to deeper understandings of how people read and perceive “normal “everyday images. Although we must accept, that what you visualise may be dissimilar to the sign I envisage. As denotations may evoke connotations and arouse emotions, feelings or cultural stories that are personal and different to each individual.



Lets utilise this complex image as an example. Hence inspired by the fact that university is already frying my brain as I sit here struggling week by week to come up with something intriguing in my blog posts…


Image credit: CSA Images/Archive

What do you interpret here? As I read this image, the denotations are the anatomy of a brain that includes the cerebrum, cerebellum and brain stem demonstrating the signifier. The signified (connotations) I distinguish is clever thinking. Also perceiving intelligent people such as Albert Einstein, doctors, scientists, mathematicians and even last night’s headache is visualised.

However referring to the source (https://www.wired.com/2017/03/thank-goodness-nukes-expensive-complicated/that) dissimilarly comprehends the sign as an explosion and reflects connotations of the “technological complexity associated with developing nuclear weapons” (Allen, 2017.)

This could be due to the fact, that besides what is shown in movies or news, I’m not exposed to a great deal of nuclear weapons in my everyday life whereas Allen lives in USA where guns are legal.

It is guaranteed that this image can be comprehended in disparate ways. Hence also revealing why semiotic analysis is so advantageous in everyday life, as by making the link between the concept (signified) and the sound/visual (signifier) of the sign; a writer, marketer, artist, advertiser, brand managers, teacher etc. can gain a better understanding of the cultural and social connotations that are associated with the sign and the responder, allowing for consistency and clarity of messages with one another.

So please let me know your concepts after reading this blog!!


YouTube. (2007). Semiotics: the study of signs. [online] Available at: https://www.youtube.com/watch?v=rEgxTKUP_WI. [Accessed 23 Mar. 2017].

Seymour, F. (n.d.). Why semiotics. [online] Sign Salad. Available at: http://www.signsalad.com/semiotics-explained/why-semiotics/ [Accessed 23 Mar. 2017].

Allen, G. (2017). Thank Goodness Nukes Are So Expensive and Complicated. [online] WIRED. Available at: https://www.wired.com/2017/03/thank-goodness-nukes-expensive-complicated/ [Accessed 23 Mar. 2017].

Chandler, D. (2014). Semiotics for Beginners: Introduction. [online] Visual-memory.co.uk. Available at: http://visual-memory.co.uk/daniel/Documents/S4B/sem01.html [Accessed 23 Mar. 2017].

History.ac.uk. (2007). Semiotics. [online] Available at: https://www.history.ac.uk/1807commemorated/media/methods/semiotics.html [Accessed 23 Mar. 2017].

Cooler Insights. (2012). The Role of Semiotics in Marketing. [online] Available at: http://coolerinsights.com/2012/05/the-role-of-semiotics-in-marketing/ [Accessed 23 Mar. 2017].



What are the current issues involving people and their use of the media?

How does the history of media audience research help us make sense of this?

Facebook, Youtube, Snapchat, Twitter, Tumblr, Myspace, Instagram, Bebo and so the list goes on.

Isn’t that an issue within itself? Did you know more than 400 million Snaps are sent every day and 8,796 photos are shared on Snapchat every second? Which is also unsettling, and demonstrates the power that these online mediums can portray. This use of media research statistics can provide records to measure the relationship between media and users.

Evidently a vast number of issues within this age of rising technology are due to the unaccountable social media platforms repeatedly dominating our everyday life. As easy as clicking a button gains the attention required from audiences. Posting for followers, likes, views and I mean why not? You could say it’s the way of “feeling better connected” with one another, which is pretty pathetic.

Unfortunately, for some it’s the effortless way to ruin ones reputation. With major concerns to the extent of which people are becoming fixated with media tools, abusing the privilege to voice their opinions especially online. Or are lacking the brain capacity to think about what they’re posting as lamentably there’s a minority that cannot help themselves. Utilizing what they believe is “anonymity” to provoke or torment others to the point of an innocent beings attempting or succeeding in suicide. Statistics show that one in five Australian children aged eight to fifteen have experienced cyber bullying and Paul Fletcher is calling for tougher anti bullying laws quoting “The internet – and social media in particular – can make bullying behaviours more dangerous to victims”.

This vicious cycle that many helpless victims undergo as they are encouraged by these social media platforms to become more public about their private life, becoming more vulnerable. Nevertheless, it’s only likely to backfire and explains the causality of violation to privacy and inevitably increases the risk of produsers becoming targeted and cyber bullied by online trolls.

An example of the inevitable mistake of attempting to create a reaction out of friends online, yet becoming outstandingly recognised for all the wrong reasons is:

Benn Rattray, formerly a contractor at the Gold Coast theme park lost his job due to his careless Facebook posts on Tuesday October the 25th 2016. Just hours after Kate Goodchild, Luke Dorsett, Roozi Araghi and Cindy Low died on the Thunder River Rapids ride at Dreamworld.


with more details and sourced from http://www.news.com.au/national/queensland/theme-park-worker-defends-jokes-about-dreamworld-thunder-river-rapids-deaths/news-story/501f40c1f3f935d2f791e81f8d512ba3

Informing us of the serious consequences that the use of media can easily manipulate us to do. So I suppose we blame these compulsive social media sites that are becoming more and more readily available to us.

Excuse me now while I go tweet, snap, and Facebook message some more.

Mik x


Team, Mamamia. “1 In 5 Australian Kids Have Experienced This. And The Consequences Can Be Devastating.”. Mamamia. N.p., 2014. Web. 12 Mar. 2017.

Smith, C. (2017). 121 Amazing Snapchat Statistics. [online] DMR. Available at: http://expandedramblings.com/index.php/snapchat-statistics/ [Accessed 12 Mar. 2017].

Frazier, K. (2017). Negative Impact of Social Networking Sites. [online] LoveToKnow. Available at: http://socialnetworking.lovetoknow.com/Negative_Impact_of_Social_Networking_Sites [Accessed 12 Mar. 2017].

Miki Unwrapped


Welcome to “Mikimedia”

My Name is Mikayla Cox, I am currently enrolled at Wollongong University and in my first year, studying Communications and Media Studies-Majoring in Marketing Communications and Advertising.

I am very very exhilarated to meet you guys and begin our next chapters and so let me proffer you this ….


I present you with a peace offering, welcoming you to my blog. In accordance I aim to not only please, but to shock and surprise you in ways that you wouldn’t expect or imagine. I want to challenge you and in return, you to challenge me when reading my personal ideas, views and concepts that we cover and criticise during the course of our BCM 110 subject. I also encourage all, when reading my posts to think outside the box! I am here to utilise my gifts as this branch of study is an ardour of mine and I intend to further enhance my skills and knowledge in this area gaining as much insight and information as possible during my degree. With great confidence that this experience will lead me in the exact direction to secure me the ideal job in the near future (which is still uncertain)

As defined, Communication media refers to the means of delivering and receiving data or information, and this is what I hope to do. With prodigious aspirations “to be most valued by those who most value brands”- Ogilvy Group once recited. Thus inspires and exemplifies why I am here. However I wish to develop my language further and improve my way of conveying convictions to readers especially on social media sites like this one. (So please forgive me, I am a rookie).

Just a little more about me before I “wrap” this up:

  • I love a challenge, and am very determined when I set my mind to something.
  • I love keeping active and fit. I cannot sit still for long!
  • I play and have previously performed in a number of different sporting activities such as soccer, oz-tag, softball, surfing, winter skiing, baseball, volleyball, gym, running, walking etc etc.
  • I love people and working with others, I am very curious and love a good conversation. So please befriend me!
  • I watch too much television and I thoroughly enjoy my movies, ranging from reality tv, drama, romance, soapies etc etc. But I cannot do scary genres!!!!
  • My favourite food would be anything sushi or thai.
  • I love, love, love the beach.
  • I thoroughly enjoy capturing photos of moments and creating videos, ever since I was a young girl.
  • I am also deeply in love with the snow- I have even been overseas to Japan and America skiing.
  • I have a kitty called Blaize.
  • I live for music varying from anything on the charts to RNB and even classic hits.
  • I desperately want to catch a glimpse of the Northern Lights.
  • I’m a coffee and tea addict… (which will probably get worse whilst at uni)

Anyways enough about me, thanks for your “presents” , listen out for more soon.

Miki x